Canton April 2023

International Import & Export fair

Introduction of the 133rd Canton Fair China Import and Export Fair, also known as the “Canton Fair”, is an important channel for China’s foreign trade sector and a demonstration of China’s opening up policy. It plays a key role in advancing the development of China’s foreign trade and the economic and trade exchanges between China and the rest of the world. And it is renowned as “China’s No. 1 Fair”. The Canton Fair is co-hosted by the Ministry of Commerce of PRC and the People’s Government of Guangdong Province and organized by China Foreign Trade Centre. It is held every spring and autumn in Guangzhou, China. Since its establishment in 1957, the Canton Fair has enjoyed the longest history, the largest scale, the biggest buyer attendance, the most diverse buyer source country, the most complete product variety, and the best business turnover in China for 132 sessions. The 132nd Canton Fair attracted 510,000 buyers online from 229 countries and regions, reflecting the huge commercial value of the Canton Fair and its importance of contributing to global trade. The 133rd Canton Fair is scheduled to be held on April 15th, which will be full of highlights. The first is to expand the scale and consolidate the position of “China’s No. 1 Fair”. The physical exhibition will be fully resumed and held in three phases. As the 133rd Canton Fair will use its venue expansion for the first time, the exhibition area will be expanded from 1.18 million to 1.5 million square meters. The second is to optimize the exhibition structure and display the latest development of various sectors. We will improve the layout of the exhibition section, and add new categories, demonstrating the achievements of trade upgrading, industrial progress, and scientific and technological innovation. The third is to hold the Fair online and offline and accelerate digital transformation. We will accelerate the integration of virtual and physical Fair and digitalization. Exhibitors can complete the whole process digitally, including application for participation, booth arrangement, product displaying and onsite preparation. The fourth is to enhance targeted marketing and expand global buyer market. We will open wide to invite buyers from home and abroad. The fifth is to increase forum activities to improve the investment promotion function. In 2023, we will hold the second Pearl River Forum modeled as one plus N to build a stage for international trade opinions, spread our voice and contribute Canton Fair wisdom.